Borders continues e-reader price war

Retailer announces that the price of the Libre eBook Pro device will drop below $100 mark on Wednesday

The price tag for e-readers will drop below the $100 threshold on Wednesday when Borders starts selling the Aluratek Libre eBook Pro device for $99.99.

The book retailer also announced today that it will start selling the Kobo e-Reader tomorrow for $129.99, which is $20 less than its previous price. The Borders Web site today is offering buyers a $149.99 Kobo device with a free $20 gift card, essentially lowering the price to $129.99 already.

Borders CEO Mike Edwards described the moves as a way for “even more Borders customers to purchase e-readers at a great value.”
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Borders Enters Fray with eBook Store

Borders today announced the launch of the Borders eBook store, saying it intends on securing a 17 percent share of the eBook market by July 2011.

The new store launches with more than 1.5 million titles, according to a press release. The eBooks come in formats including ePub, mobile and PDF. The store launch follows the introduction of the Borders iPhone and iPad apps, powered by Kobo, as well as the introduction of the Kobo eReader and Aluratek Libre eReader. The Kobo sells for $150 and the Aluratek goes for $120.
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Borders Battles On Kobo E-Reader Price Cuts

Responding to Amazon Kindle and Barnes & Noble Nook price cuts, Borders is including a $20 gift card and credit toward future purchases.

Borders has responded to electronic-reader price cuts from rivals Amazon and Barnes & Noble by bundling a $20 gift card with its Kobo e-reader.

Borders announced the offer on Tuesday, a day after Amazon and B&N said they would drop the price of their devices 27% and 23%, respectively. Besides the gift card, Borders its offering Kobo buyers double “Borders Bucks,” which amounts to a $10 credit toward a future purchase from the bookseller. Read the rest of this entry »

eBook Reader Buying Guide

If you’re ready to buy an eBook reader but need help making sense of all your choices, you’ve come to the right place. Electronic books (“eBooks”) and devices are everywhere. There are currently hundreds of thousands of eBook titles available, not to mention periodicals, blogs and other online media. With so many competing devices, and many more slated to hit store shelves throughout the year, how do you pick the best one for you? Read on.
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Border’s Kobo e-Reader Goes On Sale

Borders’ new Kobo eReader became available for pre-order today in a move to undercut Amazon’s Kindle as the dominant eReading device.

The two devices have a number of differences, most notably price: The Amazon Kindle costs $259 while the Kobo comes in at just $150. The Kobo is also cheaper than the Android-based Barnes & Noble Nook, which is priced similarly to the Kindle.
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